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Facebook Certified Community Manager Sample Questions:

1. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

A) Likes on the video
B) Engagements generated from shares
C) Views on the video
D) Engagements based on new followers


2. The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)

A) Interview alumni
B) Survey community members
C) Study engagement trends on the school's Facebook Page
D) Analyze drop-off for video content


3. A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)

A) Tag members in every topic discussion to encourage them to comment.
B) Mute members who repeatedly violate group rules.
C) Use an analytics tool to determine which content is best to provide.
D) Post applicable community guidelines and pin that post as an announcement.


4. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Analyze the reach of exhibition-related posts through Ads Manager
B) Measure the engagement rate on the influencers' posts
C) Record the total number of campaign comments through native insights
D) Determine the sentiment by scanning positive and negative comments


5. The community manager of a small business group joins a Facebook networking group as a member and leaves responses on multiple posts.
The community manager's comments negatively compare the management styles of both groups, which goes against the rules of the networking group.
The community manager of the networking group wants to reinforce to the whole community that every group has its own rules and culture.
Which two actions should the community manager of the networking group take? (Choose 2)

A) Repost a group rule and mute them for seven days
B) Delete the member's comments and mute them for seven days
C) Remove the member from the group
D) Reply to the member's comment and tag them in the rule post


Solutions:

Question # 1
Answer: B
Question # 2
Answer: A,B
Question # 3
Answer: C,D
Question # 4
Answer: D
Question # 5
Answer: A,D

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