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Facebook 600-101 Exam Syllabus Topics:

SectionObjectives
Topic 1: Insights and Measurement- Analytics and reporting
  • 1. Community performance metrics
    • 2. Using insights to improve engagement
      Topic 2: Community Engagement- Engagement tactics and content
      • 1. Content planning for engagement
        • 2. Driving participation and interaction
          Topic 3: Community Strategy- Community planning and objectives
          • 1. Audience identification and segmentation
            • 2. Defining community goals
              Topic 4: Moderation and Governance- Community rules and enforcement
              • 1. Handling conflict and compliance
                • 2. Moderation policies and escalation

                  Facebook Certified Community Manager Sample Questions:

                  1. A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
                  They would like to produce regular sessions where influencers share their expertise.
                  What can the community manager do to meet this goal?

                  A) Host live video Q&A sessions in the group where the influencers host the session
                  B) Share exclusive access to the influencers Page and content for members
                  C) Post content customized by the influencers into the group and boost the posts
                  D) Host a Q&A on Instagram Stories where members can submit questions to influencers


                  2. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
                  This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
                  What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

                  A) Approve the post with a warning to the celebrity
                  B) Decline the post with feedback to educate the celebrity on the group policy
                  C) Approve the post and close commenting to prevent political discussion
                  D) Adjust the rules to allow political content and generate more group engagement
                  E) Treat the celebrity according to the policy of the group


                  3. Refer to the table.
                  Published Type Reach Engagement Promote
                  02-24-2020 Link 1,400
                  90 post clicks
                  24 reactions, comments and shares
                  Organic
                  02-21-2020 Video 2,300
                  333 post clicks
                  112 reactions, comments and shares
                  Organic
                  02-20-2020 Picture 4,500
                  172 post clicks
                  243 reactions, comments and shares
                  Organic
                  A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
                  What information should a community manager provide to the activist?

                  A) The link post should be promoted with ads if the primary goal is reach
                  B) The link and video post garnered more awareness than the picture post
                  C) The picture post is the most successful if reach is more important than engagement
                  D) The video post should be promoted with ads if the primary goal is engagement


                  4. After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
                  Which option is the most efficient method to re-establish communicate community guidelines?

                  A) Comment on posts with links to the community guidelines
                  B) Remove members who have previously violated the community guidelines
                  C) Tag members in a post when they violate the community guidelines
                  D) Share the community guidelines in an announcement post


                  5. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
                  What action should the community manager take to build a case for keeping the community open?

                  A) Post a poll in the community asking members if the company should close the group
                  B) Survey members for positive community experiences to share with the CEO
                  C) Document the number of members and engagement statistics for the CEO to review
                  D) Determine if members of the group are more likely to retain their monthly membership


                  Solutions:

                  Question # 1
                  Answer: A
                  Question # 2
                  Answer: B,E
                  Question # 3
                  Answer: C
                  Question # 4
                  Answer: D
                  Question # 5
                  Answer: D

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