Verified Marketing-Cloud-Administrator dumps Q&As - 2023 Latest Marketing-Cloud-Administrator Download
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NEW QUESTION 19
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
- A. Contact Builder > Synchronized Data Extensions
- B. Email Studio > Synchronized Data Extensions
- C. Contact Builder > Data Sources
- D. Automation Studio > File Transfers
Answer: C
NEW QUESTION 20
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. A new sender profile needs to be leveraged for sending transactional emails
- B. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
- C. NTO requires SSL certificate configurations for Content Builder and Portfolio images
- D. Multiple brand logos must be accommodated in an email header
Answer: B
NEW QUESTION 21
A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?
- A. Tokenized Sending
- B. Field level Encryption
- C. Key Management
- D. Transparent Data Encryption
Answer: A
NEW QUESTION 22
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
- A. Run Once schedule type
- B. Data Extension entry source
- C. Winner evaluation
- D. Journey re-entry settings
Answer: A,C
NEW QUESTION 23
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?
- A. Notation Settings within the Import File Activity
- B. External Key within the Import File Activity
- C. RuntimeError within the File Drop Automation
- D. Run Completion within the File Drop Automation
Answer: A
NEW QUESTION 24
Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
- A. Users receive Marketing Cloud password reset emails from help@email nto.com
- B. Cloudpages personalized URLs are served from cloud.email.nto.com
- C. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
- D. Upon receiving an email, all tracked links start with click.email.nto.com
Answer: B,D
NEW QUESTION 25
Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?
- A. Remove Marketing Cloud Channel manager
- B. Remove Marketing Cloud Viewer
- C. Add Marketing Cloud Security Administrator
- D. Add Distributed Sending user
Answer: A
NEW QUESTION 26
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose 2 answers
- A. A custom text version will be sent with your HTML email.
- B. An auto-generated text version will be sent with your HTML email.
- C. The email will avoid detection by various SPAM filters.
- D. Open and click activity are tracked in either version.
Answer: B,D
NEW QUESTION 27
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Build an email as one image, with all text saved in the brand font.
- B. Use a web-safe font for text that closely matches the brand's custom font.
- C. Build an email using multiple images, with all text saved in the brand font.
- D. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
Answer: B
NEW QUESTION 28
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?
- A. Add Only
- B. Overwrite
- C. Update Only
- D. Add/Update
Answer: D
NEW QUESTION 29
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
- A. Installed Packages
- B. Security Settings
- C. Data Management
- D. Salesforce Integration
Answer: A
NEW QUESTION 30
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Lifetime Purchase Value
- B. Conversion Rate
- C. Proximity to Store
- D. Last Purchase Date
- E. Ages in Household
Answer: A,B,D
NEW QUESTION 31
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
- A. Send volume is large enough to maintain a positive or neutral reputation
- B. All of NTO's accounts should be on the same stack
- C. Pre-warmed IP address can be purchased from Salesforce
- D. Length of time needed to pause sending is greater than one month
Answer: A,B
NEW QUESTION 32
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Studio > Email > Subscribers > All Subscribers
- B. Analytics Builder > Reports > Email Send Report
- C. Email Studio > Email > Tracking > Sends
- D. Contact Builder > All Contacts > Email
Answer: B
NEW QUESTION 33
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers
- A. Data Extension with double opt-in status defined.
- B. Microsite with Web Collect to store entrants on a data extension.
- C. Microsite with Smart Capture to store entrants on a data extension.
- D. Send Email Activity with a link to a subscription center.
Answer: A,C
NEW QUESTION 34
What should be confirmed to ensure Journey Builder directs the subscribers correctly?
- A. Filter Contacts are enabled to refine the audience.
- B. Entry Source attributes are available in Journey Settings.
- C. Contract Data is used for the Decision Split.
- D. Journey Data is used for the Decision Split.
Answer: D
NEW QUESTION 35
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
- A. My Reports > Administrator Reports > Email Sends By User
- B. My Tracking > Test Send Emails
- C. My Reports > Administrator Reports > Email Send Report
- D. My Tracking > A/B Testing
Answer: B
NEW QUESTION 36
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Email Performance Over Time Report
- B. Email Send Report
- C. Account Send Summary Report
- D. Campaign Email Tracking Report
Answer: C
NEW QUESTION 37
A Marketing Cloud admin is configuring the MarketingCloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers
- A. Link the Orders data extension to the Customers data extension using a One-to-Manyrelationship
- B. Linkthe Customers data extension to the data model using Customer ID
- C. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
- D. Link the Customers data extension to the data model using Email Address
Answer: A,B
NEW QUESTION 38
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