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NEW QUESTION # 70
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?
- A. 'Subscribers Not Sent To* report
- B. _sent Dataview
- C. Not Sent Tracking Extract
Answer: C
NEW QUESTION # 71
The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of data view tables > Query activity to create the required file > Transfer activity
- B. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
- C. Query activity to pull data view information > Extract activity of data extension > Transfer activity
- D. Extract activity of Tracking Extracts that combines data into required file > Transfer activity
Answer: C
NEW QUESTION # 72
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
- A. Create and enable a BLOCKOUT window In MobileConnect.
- B. Run an Import Definition at 12 a.m. to create a suppression list.
- C. Create a Journey Goal to exit subscribers from the Journey.
- D. Run a SQL Query at 12:30 a.m. to create a suppression list.
Answer: A
Explanation:
Creating and enabling a BLOCKOUT window in MobileConnect can be used to prevent SMS messages from being sent during certain hours of the day. A BLOCKOUT window is a time period during which no messages are sent or received by MobileConnect, regardless of when they were scheduled or triggered. Reference: https://help.salesforce.com/articleView?id=sf.mc_moc_blockout_window.htm&type=5
NEW QUESTION # 73
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?
- A. Ask the content team to create more images in order to diversify the asset pool.
- B. Set a Fallback Asset.
- C. Utilize Einstein Engagement Frequency to send the emails less often.
- D. Set Fatigue Rules for the product Asset Classes.
Answer: A
Explanation:
To ensure there's a limit to the number of times a particular image asset can be chosen for a customer, Northern Trail Outfitters should set fatigue rules for the product asset classes. Fatigue rules are settings that allow marketers to control how often an asset can be selected for a customer within a specified time period. For example, a fatigue rule can prevent an asset from being selected more than once in 14 days. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_ceb_einstein_content_selection_fatigue_rules.htm&type=5
NEW QUESTION # 74
Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization thatare custom and not available within the perconfigured reports.
What should be created to achieve this?
- A. A Dimension
- B. A collection
- C. A Dashboard
Answer: C
NEW QUESTION # 75
A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions--Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:
* CustomerlD
* FirstName
* EmailAddress
* OrderlD
* OrderDate
* ShippedDate
Which SQL statement should the consultant use?
- A. SELECT CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate FROM Subscribers INNER JOIN OrderTable ON CustomerlD=CustomerlD
- B. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON T1.CustomerID=T2.CustomerID
- C. SELECT * FROM Subscribers WHERE CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate - JOIN OrderTable On CustomerlD=CustomerlD
- D. SELECT T1.CustomerID, T1.FirstName, T1. EmailAddress, T2.OrderlD, T2.0rderDate, T2.ShippedDate FROM ' Subscribers OUTER JOIN OrderTable ON Subscribers.CustomerlD=OrderTable.CustomerlD
Answer: B
NEW QUESTION # 76
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?
- A. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity
- B. API Event Entry, SQL Query Activity, Task Activity
- C. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity
- D. Salesforce Data Entry, SQL Query Activity, Task Activity
Answer: A
NEW QUESTION # 77
Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers
- A. Style alt text for when images do not display automatically.
- B. Add background colors that match branding.
- C. Use custom corporate font to match their brand.
- D. Make the email completely image based.
Answer: A,C
NEW QUESTION # 78
Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed.
What shouifl the consultant do to diagnose tne Issue?
- A. Review Apex Jobs within Set Up in Sales Cloud.
- B. Ensure the System User is assigned the Standard User Profile.
- C. Manually clear the OAuth token to refresh the connection.
- D. Change the connection option to Scope by User.
Answer: C
Explanation:
To diagnose the issue of failed Salesforce Triggered Sends, the consultant should ensure the System User is assigned the Standard User Profile. The System User is a user account that Marketing Cloud Connect uses to communicate with Sales Cloud. The System User needs to have the Standard User Profile or a custom profile with similar permissions to enable Salesforce Triggered Sends. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_connect_configuration_issues.htm&type=5
NEW QUESTION # 79
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Triggered Send Definition
- B. Multi-Step journey with an API Event entry source
- C. Transactional Messaging API
- D. Single Send journey with an API Event entry source
Answer: A
NEW QUESTION # 80
Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?
- A. Tracking Data Extract file transfer
- B. Datorama pivot Table
- C. Campaign Email Tracking Report
Answer: A
NEW QUESTION # 81
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?
- A. Scoring Split
- B. Frequency Split
- C. Engagement Split
Answer: C
NEW QUESTION # 82
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?
Choose 2 answers
- A. Match the external keys of the sender profile and data extension containing account representative details.
- B. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
- C. Pick "Choose from list," selecting the From Name and From Email values from the list of account users.
- D. Use substitution strings to populate the From Name and From Email values in the sender profile.
Answer: B,D
NEW QUESTION # 83
When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)
- A. A call to action can be text or an image based button
- B. Text buttons receive more clicks than graphics
- C. A call to action should be direct and action-oriented
- D. A call to action below the fold performs best
Answer: B,D
NEW QUESTION # 84
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate in this situation?
- A. Write a custom SSJS script to
- B. validate the row count of the staging data extension and send a notification email.
- C. Split the existing activities into two separate automations.
- D. Place a Verification Activity between the import and SQL Query activity.
- E. Implement a Wait Activity to wait until the data extension is populated with records.
Answer: D
Explanation:
To inform NTO's marketing manager if more than 1,000 records are ever imported through this automation, and prevent the sendable data extension from being updated that day, the consultant should place a Verification Activity between the import and SQL Query activity. A Verification Activity is an activity that allows marketers to verify if certain conditions are met before proceeding with the next activity in an automation. For example, a Verification Activity can check if the number of records in a data extension is above or below a specified threshold, and send an email notification or stop the automation based on the result. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_verification_activity.htm&type=5
NEW QUESTION # 85
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?
- A. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
- B. A nonprofit organization that sends roughly 50,000 newsletter emails per month.
- C. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,
- D. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
Answer: D
Explanation:
A Sender Authentication Package (SAP) is a set of features that authenticate an email sender's identity and reputation, such as a private domain, a dedicated IP address, a link customization, and a reply mail management. A SAP can benefit customers who send large volumes of emails (such as 500,000 per month) and want to have consistent email branding with their domain (such as sender address, links, images, etc.). A SAP can also improve deliverability and avoid spam filters by proving that the sender is legitimate and trustworthy. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
NEW QUESTION # 86
What are the similarities between Automation Studio and Journey Builder?
- A. Fire an event from Automation Studio to Journey Builder
- B. Ability to define an email send
- C. Have duration plus wait activity
Answer: A
NEW QUESTION # 87
Which two statements about a database of record are correct?
Choose 2 answers:
- A. A database of record is system in which subscriber's status is maintained
- B. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
- C. A database of record is any database that contains subscriber data
- D. A database of record is a centralized storage repository of data about objects or people
Answer: A,D
NEW QUESTION # 88
Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?
- A. Send Classification and Subscriber Attributes
- B. Sender Profile and AMPscript Lookup
- C. Delivery Profile and AMPscript Lookup
Answer: A
NEW QUESTION # 89
NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers
- A. Tags filter
- B. Search field
- C. Email Type
- D. Content Type filter
- E. Local folder structure
Answer: A,B,E
Explanation:
https://www.dummies.com/business/marketing/find-content-salesforce-marketing-cloud-content-builder/
NEW QUESTION # 90
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
- A. How many API calls are included in their License?
- B. Does their License include the Large Data Extensions feature?
- C. Does their License include support for REST APIs?
- D. Why do they require 10 years of historical data in Marketing Cloud?
Answer: A,D
NEW QUESTION # 91
Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty?
Choose 3 answers
- A. Encourage subscribers to add the company's sending domain to their contacts.
- B. Exclude old or inactive email addresses.
- C. Ensure the spam complaint rate is between 1% and 3%.
- D. Purchase lists from companies that guarantee users have opted in.
- E. Authenticate email sending to distinguish it from spammers.
Answer: A,B,E
NEW QUESTION # 92
Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?
- A. Brand Builder
- B. Sender Profile
- C. Sender Authentication Package
Answer: A
NEW QUESTION # 93
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