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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. All Google AdWords are reviewed for the content and compliance with Google policy. If an advertiser creates an advertisement that is deemed to be adult in nature, which one of the following statements would not apply to the advertiser?

A) Google does not accept adult ads.
B) Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.
C) Non-family and adult ads won't appear on some sites and products in the Google Network that choose to accept only family safe ads.
D) Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.

2. Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

A) Jerry can do this through Google AdWords editor and the Campaign Manager.
B) Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
C) Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.
D) Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.

3. Gary is explaining the process of the Google Search Query to his manager. Gary states that the pages that Google believes is important will show up higher in the organic search results. What term should Gary actually use to describe the order of search results by Google?

A) Organic search listings
B) PageRank Technology
C) Indexing Technology
D) Hypertext-Matching Analysis

4. Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?

A) Holly should add as many keywords as possible and then use the CPM method.
B) -tea -free -samples
C) Coffee
D) Gourmet coffee beans

5. Charlie sells merchandise online for movie products. His new line of products that he wants to advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for the exact match of Iron Man?

A) {Iron Man}
B) +["Iron Man"]
C) ("Iron Man")
D) -[Iron Man]

Solutions: