Exam Name: Salesforce Certified Marketing Cloud Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketing Cloud Consultant
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What is the duration of the Marketing-Cloud-Consultant Exam
- Passing Score: 67%
- Format: Multiple choices, multiple answers
- Number of Questions: 60
- Length of Examination: 105 minutes
The benefit in Obtaining the Marketing-Cloud-Consultant Exam Certification
- If the candidate has the desire to move up to a higher-paying position in an organization. This certification will help you a lot.
- After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded knowledge in terms of cloud marketing.
- When an organization hiring or looking for a promotion of an employee, then certified candidate use to get more preference.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Discovery and Architecture | 16% | - Long-term solution maintainability and scalability - Data and segmentation strategy design - Requirements gathering and analysis - Solution design and architecture planning |
| Data Modeling and Management | 21% | - Contact configuration and identity management - Data import, export and transformation - Reporting, tracking and data views - Data extensions, attribute groups and relationships |
| Automation | 20% | - Complex automation scenarios and best practices - Automation Studio activities and workflows - Scheduling and monitoring automations - Journey Builder design and implementation |
| Account Configuration | 12% | - Sender authentication and deliverability management - Account hierarchy and business unit setup - Mobile Studio configuration and features - User roles, permissions and security settings |
| Integration | 20% | - Integration with Salesforce CRM and external systems - Marketing Cloud Connect configuration and troubleshooting - Extension products and integration solutions - Data model support for personalized messaging |
| Messaging | 11% | - Content personalization and dynamic content - Message delivery and optimization - Cross-channel messaging strategy - Email, SMS and push message design |
Salesforce Certified Marketing Cloud Consultant Sample Questions:
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They want to use the domain comms.nto.com.au to send emails to the Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. Register the new domain in Setup's From Address Management
- B. An additional private domain
- C. An additional Sender Authentication Package
- D. An additional IP address
Correct Answer: C 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?
- A. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
- B. Open the Profile Attribute Properties for the 'Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.
- C. Create a list in each BU and add subscribers with a matching Region to the list.
- D. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
Correct Answer: D 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
Northern Trail Outfitters injects customers into Journey B based upon email engagement in Journey A.
Which method would facilitate this solution?
- A. In Journey A, engagement split after email send. In Automation Studio, query JourneyActivity data view for the Engagement split result Boolean field, use result Data.
- B. In Automation Studio, use verification activity to verify engagement on email in Journey A; query engagement data extension for Journey B Subjects.
- C. In Automation Studio, query activity engagement on Journey System data view for email send to Journey A; Use result data extension for Journey B Subjects.
- D. In Journey A, engagement split followed by Contact Activity to Boolean on an engagement data extension; query engagement data extension injections.
Correct Answer: A 🗳️
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Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements?
Choose 2 answers
- A. SQL Query
- B. Decision Split
- C. Scheduled Automation
- D. File Drop Automation
Correct Answer: A,D 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
How should they connect the data?
- A. Contact Configuration
- B. Entry Source Data Extension
- C. Data Relationships
- D. Data Designer
Correct Answer: C 🗳️
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