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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers

A. Check the Audits tab to see if the prospect was on the correct lists when the email was sent.
B. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.
C. Check the Profile tab to make sure the prospect has the right drip program profile.
D. Check the Overview tab to determine whether the prospect is unmailable.
E. Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.

Question 2

Form or Form Handler? I want to use progressive profiling to personalize my form.

A. Form
B. Form Handler

Question 3

If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

A. No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
B. No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
C. Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
D. Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.

Question 4

Which of the following can "unmatched" prospects?

A. Segmentation Rules
B. Dynamic Lists
C. Automation Rules

Question 5

How can a marketer avoid emailing prospects more than once in a ten day span?

A. Use an automation rule to create a frequency suppression list.
B. Use the global account setting to suppress frequently emailed prospects.
C. Use a segmentation rule to create a frequency suppression list.
D. Use a dynamic list to create a frequency suppression list.

Solutions: