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Oracle 1z1-952 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Data Ingest, Data Discovery, Audience Analytics, Case Studies, Identity Mapping, API Methods, Data Taxonomy, Map Data To Categories
Topic 2
  • Describe The Stages Of Implementation And Their Associated Tasks
  • Explain The Difference Between A Sampled And Unsampled Report
Topic 3
  • Explain The Difference Between A Campaign Pixel And Regex Pixel
  • Describe Key Features Of The Bluekai Coretag
Topic 4
  • Create An Audience And Describe How To Link And Exclude Segments
  • Explain The Methods Used To Review And Update Taxonomies
Topic 5
  • Describe The Process For Executing Media Analytics
  • Employ The Pixel Method For Data Delivery
Topic 6
  • Apply Oracle Recommended Methods For Taxonomy Structures And Creation
  • Design A Use Case For And Create Self-Classification Categories
Topic 7
  • Generate And Explain The Provider Inventory Trend Report
  • Explain Agency
  • Client Models
Topic 8
  • Describe And Interpret The Audience Profile Report
  • Describe Apis And The Access They Provide
  • Test And Assess A Container
Topic 9
  • Describe The Three Primary Pricing Models
  • Technical Overview Of Data Activation
  • Technical Overview Of Data Ingest
Topic 10
  • Describe Data Types And Data Sources And Explain How 3rd Party Data Is Charged
Topic 11
  • Explain Use Cases For Look-Alike Models And How They Are Produced
  • Create Audiences To Facilitate A
  • B Testing
Topic 12
  • Describe How The Oracle ID Graph Maps Identities And Define The Ids Connected By The Oracle ID Graph
Topic 13
  • Explain The Methods And Associated Processes To Ingest Data Into The Oracle Data Management Platform (DMP)
Topic 14
  • Describe Digital Marketing Campaigns, Including Dependencies, Data Sources, And Data Channels

Reference: https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-952

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