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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics and Reporting10%- Marketing performance analysis
  • 1. Campaign analytics and KPIs
    • 2. Reporting dashboards
      Topic 2: Email Marketing and Customer Journeys20%- Email marketing execution
      • 1. Email templates and personalization
        • 2. Customer journey automation
          Topic 3: Configure Microsoft Dynamics Marketing20%- System configuration and setup
          • 1. Marketing application settings
            • 2. User and security configuration
              Topic 4: Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
              • 1. CRM data sharing
                • 2. System interoperability
                  Topic 5: Manage Leads and Segmentation20%- Lead management lifecycle
                  • 1. Segmentation and targeting
                    • 2. Lead creation and scoring
                      Topic 6: Marketing Campaign Management20%- Campaign creation and execution
                      • 1. Campaign planning and setup
                        • 2. Campaign tracking and monitoring

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          1. You frequently schedule tradeshow events.
                          Which two methods can you use to save time when creating tradeshow events in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.

                          A) Open an existing tradeshow event, rename it and save it as a new event.
                          B) Create a tradeshow event template, then open and create an event from the template.
                          C) Copy an existing tradeshow event.
                          D) Create a tradeshow event template, then create an event and select the template.


                          2. A vendor provides you with a list of 100 partner companies. You intend to market directly to the companies. You create a contact in Microsoft Dynamics Marketing for each company.
                          Which group should you associate the contacts with?

                          A) Marketing
                          B) Client
                          C) Vendor
                          D) Staff


                          3. You create a project estimate in Microsoft Dynamics Marketing and enter items in the estimate.
                          Which two records can you convert the estimate items to? Each correct answer presents a complete solution.

                          A) Client Quote
                          B) Vendor Quote
                          C) Expense
                          D) Sales Order


                          4. What type of account should you use to track the costs of marketing supplies?

                          A) Expense account
                          B) Cost of Goods Sold account
                          C) Asset account
                          D) Bank account


                          5. You are planning an event that will be held in Auditorium A of a local conference center.
                          How should you record the event location information in Microsoft Dynamics Marketing?

                          A) Create individual Facility records for Auditorium A and the conference center.
                          B) Create a Facility record for Auditorium A and a Venue record for the conference center.
                          C) Create a Venue record for Auditorium A and a Facility record for the conference center.
                          D) Create individual Venue records for Auditorium A and the conference center.


                          Solutions:

                          Question # 1
                          Answer: A,C
                          Question # 2
                          Answer: B
                          Question # 3
                          Answer: A,D
                          Question # 4
                          Answer: A
                          Question # 5
                          Answer: B

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