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CMA Category-Manager Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Competency & Analysis | 25% | - Panel Data & Advanced Analytics - Shopper Data & Geo-demographic Analysis - POS Data Analytics |
| Topic 2: Professional Standards & Communication | 10% | - Ethics & Legal Implications - Fact-Based Storytelling & Presentation |
| Topic 3: Business & Supply Chain Knowledge | 15% | - Retailer Economics & Profitability - Supply Chain Principles |
| Topic 4: Category Assessment & Strategy | 25% | - Root Cause Analysis & Insight Generation - Category Health Measurement - Category Definition, Segmentation & Role |
| Topic 5: Tactical Planning & Execution | 25% | - Pricing Strategy & Analysis - Efficient Assortment Development - Promotional Strategy & Evaluation - Space Management & Store Clustering |
CMA Certified Professional Category Manager (CPCM) Sample Questions:
What is the primary purpose of slope analysis in pricing strategies?
- A. To determine the total revenue generated from all product sizes.
- B. To evaluate how unit price decreases as purchase quantity increases, quantifying savings per unit.
- C. To calculate the profit margin for each product size.
- D. To compare the production costs of different product sizes.
Correct Answer: B 🗳️
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What is the primary purpose of Consumer Decision Trees (CDTs) in shelf organization?
- A. To predict how changes in assortment will affect sales.
- B. To determine the most popular products in a category.
- C. To map the mental path shoppers take as they shop a category.
- D. To reflect actual buying patterns and substitutions.
Correct Answer: C 🗳️
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Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.
- A. 100%
- B. 30%
- C. 50%
- D. 66%
Correct Answer: C 🗳️
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Which of the following is NOT an example of an assortment strategy?
- A. Broad Assortment Strategy
- B. Market Coverage Strategy
- C. First to Market Strategy
- D. High Low Strategy
Correct Answer: D 🗳️
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Define Loyalty Card Data.
- A. Data collected directly from a retailer's point-of-sale system, providing insights into what products are sold and when.
- B. Data derived from retailers tracking individual household purchases to analyze shopping habits and preferences.
- C. Aggregated sales data from multiple retailers, used to analyze market trends and competitive performance.
- D. Data collected from a panel of households, used to understand shopper demographics and long-term purchasing trends.
Correct Answer: B 🗳️
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