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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:

SectionObjectives
Topic 1: Audience and Campaign Management- Audience segmentation and activation
  • 1. Campaign lifecycle management
    • 2. Audience building and targeting strategies
      Topic 2: Integration and Implementation- System integration patterns
      • 1. Security and governance considerations
        • 2. API-based integrations and data ingestion
          Topic 3: Media Cloud Architecture and Data Model- Core Media Cloud data objects
          • 1. Data relationships and modeling best practices
            • 2. Account, campaign, and asset data structure
              Topic 4: Media Industry Knowledge- Advertising and media ecosystem fundamentals
              • 1. Media business models and workflows
                • 2. Key media KPIs and measurement concepts
                  Topic 5: Media Cloud Solutions and Features- Core product capabilities
                  • 1. Sales and advertising workflow automation
                    • 2. Integration with Salesforce ecosystem

                      Salesforce Media Cloud Consultant Sample Questions:

                      1. Abroadcaster, who has implemented media cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions. In which two ways can a consultant obtain both planned and actual revenue amounts?

                      A) planned revenue and actuals from media cloud
                      B) planned revenue and actuals from Ad server
                      C) planned revenue from media cloud and actuals from Ad server
                      D) planned revenue from Ad server and actuals from Media Cloud


                      2. Which permission set license should a consultant consider using when planning to allow for internal users to leveragemanagementfeatures such as "360 view of the costumer and sales cycle", "visualizations of the key relationship including agencies and contract", and "digital contract lifecyclemanagement?"

                      A) subscriber lifecyclemanagementPSL
                      B) communications cloud digital experience user PSL
                      C) advertising salesmanagementPSL
                      D) omniStudio Admin


                      3. Amedia firm would like to update campaign level details to compare schedule versus actual delivery on a daily basis. Which approach should a consultant take in this scenario?

                      A) get the schedule versus actuals using downstream real-time integration
                      B) get the schedule versus actuals using a revenue schedule tool or downstream batch integration
                      C) Use an offline, static report to get the schedule versus actual details
                      D) implement a listener integration to the downstream billing system for real-time schedule versus actual details


                      4. Asales executive needs to select product attribute values during proposal line item creation, such as rate type, skippable, etc. , apart from various sObject field values, such as product Name, Ad Space Format, etc. The base price of the line item depends on these values, including product attribute value selection, and itrequires attribute-based pricing enablement. Which pricing interface implementation needs to be activated?

                      A) DefaultPricingImplementation
                      B) PricingElementServiceImplementation
                      C) PricingPlanService
                      D) PricingRulesImplementation


                      5. A digital publisher wants to visualize the connections between the different parties who are involved in ad buys, including advertisers, agencies, and teir parent companies. Which feature of salesforce industries does media cloud use for this purpose?

                      A) Custom Lightning Web Component
                      B) custom FlexCard
                      C) Customer Hierarchy
                      D) Relationship Graph


                      Solutions:

                      Question # 1
                      Answer: C,D
                      Question # 2
                      Answer: C
                      Question # 3
                      Answer: B
                      Question # 4
                      Answer: D
                      Question # 5
                      Answer: D

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