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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?

A) Maximizing conversions of your website
B) Increasing web revenue
C) Decreasing unnecessary costs
D) Driving valuable traffic

2. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

A) Average order value
B) Conversion rate
C) Total revenue
D) Visits to Purchase

3. You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use?

A) Keyword Tool
B) AdWords Editor
C) Keyword Tool Supercharger
D) Google Analytics

4. Eddie is reviewing his Google AdWords performance. His ad does show in Google Search, Search Partners, and in the Google Content Network. Eddie would like to see how his ad is performing in the different advertising venues. How can Eddie access the statistics for each venue?

A) Eddie should click the Campaigns tab to see statistics related to each Google Search and the Google Content Network.
B) Eddie should click the Networks tab to see statistics related to each Google Search and the Google Content Network.
C) Eddie should click the Audiences tab to see statistics related to each Google Search and the Google Content Network.
D) Eddie should click the Keywords tab to see statistics related to each Google Search and the Google Content Network.

5. When you open Google Analytics for reporting, there are six categories of reporting. Which of the following is one of the six categories of Google Analytics reporting?

A) Referrers
B) IP Addresses
C) Sales
D) Visitors

Solutions: